Develop a Merchandise Promotional Plan (MEL)

The Australian retail sector has experienced increased levels of competition both from the expansion of brands within domestic categories and the accessibility of consumers to the international offer via the online capability of many global brands. This dynamic environment gives cause for retailers to evaluate the significant influence that marketing plays in positioning brands in the lead of their competition.

To survive, Australian retailers need to adopt a strategic approach to their marketing that considers both business viability today and sustainability into the future.

This workshop will address the critical elements of a well-thought merchandise promotional that is aligned to marketing and organisational objectives. Make informed business decisions by evaluating promotional activity against performance indicators and ensuring promotional activity is effective or make improvements for future promotions.

This workshop will go through:

• Determine merchandise promotional requirements

• Develop a promotional plan

• Monitor merchandise promotional activity
  

• Review promotional plan
  

Target Audience: Retail Buyers, Merchandise Planners, Product Managers, Business Owners

Level: Entry - Intermediate

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Disclaimer:

This workshop is subject to change or cancellation if minimum number of participants is not reached. We will endeavour to notify you as early as possible. Your ticket can be transferred to the next available workshop of the same topic or you can request a refund.

If you have purchased a ticket but cannot attend, please contact the Program Manager ( yvonne.chow@retail.org.au) to have your ticket transferred to a later date. If you cancel within 24 hours of a workshop date, please note that your ticket cannot be refunded.